The offer currently being considered is €50 million, but Fiorentina are said to want somewhere in the region of €70 million for the 21-year-old.
Corriere dello Sport say the Italian side would be willing to sell but only at the right price, and they have also set a Sunday deadline for the right offer to come in.
Vlahović made 37 appearances in Serie A last season, scoring 21 goals as Fiorentina finished 13th. The Serbian has made 84 league appearances since arriving in Italy three years ago. He’s scored 29 goals in total.
Atlético are looking for someone to replace or complement Luis Suárez up front, with the position considered a priority throughout the summer. The club has already signed Rodrigo De Paul from another Serie A club, Udinese, but are still waiting for the right striker in the transfer market.
The market has been slow to take off with just PSG, Manchester City and Chelsea making what might be considered big moves so far. Romelu Lukaku signed for Chelsea on Thursday, and that could lead to a host of dominoes falling elsewhere on the continent. in addition to Man City’s aforementioned move for Kane, Lautaro Martínez joining Spurs from Inter Milan is said to be a possibility. Arsenal and Atlético have both been linked with Martínez, as well.